The Trust Factor
Trust. The one word that can either make or break a relationship. The relationships that we have with our clients are no different. Our clients have often had a breach of trust in the past, or don't trust their own abilities. As trainers, our job is to connect with our clients in a positive way that builds trust, as well as increase their self-esteem and self-confidence. This is how we are able to continue to push our clients past their comfort zones over time.
The process of building that trust takes time and once we do gain their trust it doesn't mean that our job is finished. Nor does it mean that our clients will magically do anything that we ask. Trust is something that we continuously work at maintaining because we know that once it is broken, it can be very difficult to get it back.
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About the Author
Ryan Lockard, CSCS*D, CSPS*D is the Founder and CEO of Specialty Athletic Training. He is accredited by the National Strength and Conditioning Association (NSCA) as a Certified Strength and Conditioning Specialist and a Certified Special Populations Specialist. Lockard is a member of the board of directors for the Autism Society of America and the advisory board for the NSCA Oregon chapter.