Over the years, Specialty has grown larger than I ever could have imagined. With 4 training locations in the Pacific Northwest and having served over 450 individuals, our promo vid needed to be updated.
I looked around and immediately clicked with Travis Thompson of Elevation 0m and knew I wanted to work with him. The plan was to shoot at all four locations over the span of a month and release the new promotional video in April. We filmed Bend (Boss Sports Performance) on a Sunday, SE Portland (StrengthFarm Performance) on Monday, and then our world was put to a halt on Thursday due to COVID-19.
Sports has taught me a lot during my life and the lessons of handling adversity I still use on a daily basis. I coach football at La Salle Hugh School and we address handling these type of situations by the equation "E+R=O". The "E" in the equation stands for an event, the "R" stands for your response, and the "O" stands for the outcome.
Life happens and will throw you a variety of events that you have to respond to. Your response to the event determines the outcome. It is the only thing that you can control.
When COVID-19 turned my world upside down by shutting down gyms and placing my shoot with Elevation 0m on pause, I had a decision to make. To a sit and sulk that things didn't go as planned? Or do I look for a new way to serve our clients and potentially more people all over the world by shifting our business? I chose the latter.
This past Thursday, Travis came up to Portland to film Bradley Carter and Emily Hatch providing our services in the new virtual world 🌎 This wasn't the initial film that we intended to release, however it is a new business opportunity that will allow us to serve more people long term. Even after the COVID-19 pandemic ends (it will eventually). Remember that you always have a choice on how you can respond to events that happen in your life. It is your response that will dictate the outcome.
About the Author
Ryan Lockard, CSCS*D, CSPS*D is the Founder and CEO of Specialty Athletic Training. He is accredited by the National Strength and Conditioning Association (NSCA) as a Certified Strength and Conditioning Specialist and a Certified Special Populations Specialist. Lockard is a member of the board of directors for the Autism Society of America and the advisory board for the NSCA Oregon chapter.