Over the years, Specialty has grown larger than I ever could have imagined. With 4 training locations in the Pacific Northwest and having served over 450 individuals, our promo vid needed to be updated.
I looked around and immediately clicked with Travis Thompson of Elevation 0m and knew I wanted to work with him. The plan was to shoot at all four locations over the span of a month and release the new promotional video in April. We filmed Bend (Boss Sports Performance) on a Sunday, SE Portland (StrengthFarm Performance) on Monday, and then our world was put to a halt on Thursday due to COVID-19.
Sports has taught me a lot during my life and the lessons of handling adversity I still use on a daily basis. I coach football at La Salle Hugh School and we address handling these type of situations by the equation "E+R=O". The "E" in the equation stands for an event, the "R" stands for your response, and the "O" stands for the outcome.
Life happens and will throw you a variety of events that you have to respond to. Your response to the event determines the outcome. It is the only thing that you can control.
When COVID-19 turned my world upside down by shutting down gyms and placing my shoot with Elevation 0m on pause, I had a decision to make. To a sit and sulk that things didn't go as planned? Or do I look for a new way to serve our clients and potentially more people all over the world by shifting our business? I chose the latter.
This past Thursday, Travis came up to Portland to film Bradley Carter and Emily Hatch providing our services in the new virtual world 🌎 This wasn't the initial film that we intended to release, however it is a new business opportunity that will allow us to serve more people long term. Even after the COVID-19 pandemic ends (it will eventually). Remember that you always have a choice on how you can respond to events that happen in your life. It is your response that will dictate the outcome.
About the Author
Ryan Lockard, CSCS, CSPS is the founder and head trainer of Specialty Athletic Training and is accredited by the National Strength and Conditioning Association (NSCA) as a Certified Strength and Conditioning Specialist and a Certified Special Populations Specialist. He is a member of the board of directors for the Autism Society of America and the Central Oregon Disability Support Network.